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Dancing with Digital Natives: Staying in Step with the Generation That’s Transforming the Way Business Is Done

From Information Today, Inc.




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 | #2696252 in Books |  2011-05-01 | Original language:English | PDF # 1 |  9.00 x1.10 x6.00l,1.27 | File type: PDF | 320 pages

||4 of 4 people found the following review helpful.| It doesn't have to be a world of miscommunication|By David Meerman Scott|"Stop listening to music and playing on Facebook. Do your homework."
(I am doing my homework. But I work better when I multi-task.)

"Did you email your friend to see if they want a ride?"
(No. But I texted her.)

"Twitter is not allowed on work computers."
(Okay. Then I'|About the Author|
Michelle Manafy is the director of content for FreePint, Ltd., a publisher of sites and resources for the business information industry. She is also the chair of the Buying & Selling eContent conference. Heidi Gautschi

Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides...

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