[PDF.05fh] Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence

Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence

[PDF.fe83] Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence

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 | #2919730 in Books |  Digital Press |  2001-01-10 | Original language:English | PDF # 1 |  .93 x7.00 x9.21l,.0 | File type: PDF | 416 pages

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||1 of 1 people found the following review helpful.| Easier than technical DM books but more informative than business books|By E. Schwartz|Much data mining literature is aimed either at marketers who do not even aspire to understand what the technology does, or technical practitioners who have graduate-level knowledge of math, computer science, and statistics. Data Mining Explained manages to straddle this fence, combining the|From the Publisher|Data Mining Explained makes vital and increasingly mainstream concepts and technologies accessible to a wide range of readers new to the topic. Readers will learn how data mining can help them find relationships and patterns, such as customer

The first book for managers and technical professionals that teaches data mining in an accessible way and that explains how data mining drives next-generation customer relationship strategies.

Data Mining Explained helps technically-proficient managers and IT professionals use powerful data mining technologies to solve important business challenges, most importantly to identify and better serve customer needs. Written by data mining experts, Data Mining Explained...

You easily download any file type for your device.Data Mining Explained: A Manager's Guide to Customer-Centric Business Intelligence   |  Rhonda Delmater, Monte Hancock Jr.. I was recommended this book by a dear friend of mine.

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