[PDF.20nf] Data Mining Techniques in CRM: Inside Customer Segmentation

Data Mining Techniques in CRM: Inside Customer Segmentation

[PDF.ak04] Data Mining Techniques in CRM: Inside Customer Segmentation

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 | #1427082 in Books |  Konstantinos Tsiptsis |  2010-03-01 | Original language:English | PDF # 1 |  10.00 x1.00 x7.10l,.0 | File type: PDF | 372 pages

 | Data Mining Techniques in CRM Inside Customer Segmentation

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||2 of 2 people found the following review helpful.| Excellent book for marketer looking for data based customer understanding|By Ashar|Strongly recommend this book if you are a marketing professional looking to expand into data based marketing. The book has a good combination of entry level explanation of various algorithms used for particular data mining applications and also frame works for putting customer segmentation to wor| |"Turning data into action is the aim of this insightful and practice-oriented book; it succeeds in an extraordinary way. It superbly demonstrates how to use analytical data mining techniques to gain actionable results when analyzing a customer base.This book

A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing.
 
It guides readers through all the phases of the data mining process, presenting a solid data mining methodology, data mining best practices and recommendations f...

You can specify the type of files you want, for your device.Data Mining Techniques in CRM: Inside Customer Segmentation   |  Konstantinos K. Tsiptsis, Antonios Chorianopoulos. Which are the reasons I like to read books. Great story by a great author.

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