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E-Commerce Strategy: Text and Cases (Springer Texts in Business and Economics)
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| #5553472 in Books | Springer | 2012-08-16 | Original language:English | PDF # 1 | 9.20 x.90 x6.20l,1.15 | File type: PDF | 262 pages | ||From the Back Cover||This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, fac...
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