[PDF.86vh] It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards
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It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards
Koen Pauwels Ph.D.
[PDF.kx74] It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards
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| #597892 in Books | imusti | 2014-03-26 | Original language:English | PDF # 1 | 9.25 x6.25 x1.00l,1.12 | File type: PDF | 240 pages | AMACOM||0 of 0 people found the following review helpful.| A Small Investment That Will Pay Off|By Kevin S. Gray|"It's Not The Size Of The Data - It's How You Use It" by Professor Koen Pauwels plugs a gap between chatter about data and dashboards on the one hand and business reality on the other. Written in clear, everyday prose managers anywhere will readily understand, this book lays out concretely what dashboards are for, what they||
“Pauwels takes the reader into the world of big data and marketing dashboards….illustrates in an easy understandable manner how any company can improve performances using marketing dashboards&
Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload--too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly con...
You easily download any file type for your device.It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards | Koen Pauwels Ph.D..Not only was the story interesting, engaging and relatable, it also teaches lessons.
