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Why Engagement Matters: Cross-Disciplinary Perspectives of User Engagement in Digital Media

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 | #7075610 in Books |  2016-05-31 | Original language:English | PDF # 1 |  9.25 x.63 x6.10l,.0 | File type: PDF | 222 pages

||From the Back Cover||User Engagement (UE) is a complex concept to investigate. The purpose of this book is not to constrain UE to one perspective, but to offer a well-rounded appreciation for UE across various domains and disciplines. The text begins with two fo

User Engagement (UE) is a complex concept to investigate. The purpose of this book is not to constrain UE to one perspective, but to offer a well-rounded appreciation for UE across various domains and disciplines. The text begins with two foundational chapters that describe theoretical and methodological approaches to user engagement; the remaining contributions examine UE from different disciplinary perspectives and across a range of computer-mediated environments, i...

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