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Cross-Cultural Design for IT Products and Services (Human Factors and Ergonomics)

Pei-Luen Patrick Rau, Tom Plocher, Yee-Yin Choong




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 | #5401561 in Books |  CRC Press |  2012-12-04 | Original language:English | PDF # 1 |  9.30 x.70 x6.20l,.80 | File type: PDF | 263 pages

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With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use.

Based on research and practice, Cross-Cultural Design for IT Products ...

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